Lubna believes Clear, Bright, Beautiful work starts with empathy.

Lubna’s deep curiosity about the world formed as a “third-culture kid” living in nine cities and four countries across three continents. Her global background gives her a unique ability to conceive effective inclusive campaigns and connect to diverse audiences. 

An Integrated Brand Management expert, she spent two decades honing her strategic dexterity and keen eye at NYC’s leading agencies. Lubna has created integrated branding campaigns for Citi, Coach, LVMH, Weightwatchers, No Nonsense, Intel, Fujifilm, Fiat Chrysler, Gannett, Marriott, and Renaissance Hotels. Her award-winning work appeared in The New York Times, Graphis, Creativity, Archive, Ad Age, Adweek, and Print Magazine. She has won ADC Global, NY Festivals, Global Health Awards, Ace Award, and Addy’s. 

Her skill set encompasses brand and content strategy, brand identity, cross-platform digital marketing, branded content, business and product innovation, strong consumer research knowledge, strategic planning, branded entertainment, and experiential marketing. 

Inspired by her heritage and passion for social justice, Lubna designs a fair-trade accessory and apparel brand, Lubna | Palestine, employing Palestinian refugee women. Her collection has appeared in The International Herald Tribune, Glamour, Marie Claire, Grace, and New York Magazine.