AWARDS:
ADC Global (Healthcare)
NJ Ad Club
CHALLENGE:
The residents of Jersey City were still going to Manhattan for their medical needs, and JCMC needed to convince them that not only was the level of care on par with NYC's, but they treated them like neighbors, not numbers.
SOLUTION:
A campaign that told the personal stories of residents and put a face on the care JCMC provides.
RESULT:.
Consideration grew by 23%
VIDEO
PRINT ADS
OOH
BANNER ADS
MICROSITE