CHALLENGE:
Millennials no longer wear pantyhose, rendering the iconic brand,
No nonsense, irrelevant, and old-fashioned.
SOLUTION:
We resuscitated and reinvigorated No nonsense by masterminding a 360° overhaul appealing to a Millennial market. The complete rebrand launched with the social media-centric “Between Friends” campaign.
RESULTS:
•Big box shelf space was expanded by 11%
• Over 30,000 women entered the social media contest, sharing their photographs, videos, and stories about their No nonsense friendships. • Facebook page jumped from barely 1K to over 50K in 6 weeks
• The redesigned video-rich, editorial-style e-commerce site saw a 300%+ increase in sales
VIDEOS
PRINT ADS
DIGITAL
WEBSITE
PACKAGING