AWARDS:
The Drum Marketing Awards
Finalist for Integrated Campaign
of the Year B2B
GDEA (Global Digital Excellence Award)
B2B Organic Social Media
Campaign of the Year
B2B Finalist for Integrated
Campaign of the Year
Gerety Awards
Shortlisted in the B2B category
Dot Comm Awards
Platinum Winner:
Integrated Marketing Campaign
16 Platinum in individual categories
3 Gold in individual categories
5 Honorable Mentions in individual categories
CHALLENGE:
Ricoh N.A. helps customers digitize and leverage information but struggled with an outdated brand perception focused on printing hardware. Despite a growing focus on software services, only 47% of their target audience recognized this shift. Ricoh needed a bold new brand narrative to reposition itself as a digital information expert. The campaign aimed to increase engagement with striking visuals and compelling storytelling, making Ricoh stand out in a crowded market and encouraging prospects to explore its software and services.
SOLUTION:
Ricoh N.A.’s evolution from legacy hardware manufacturer to information integrator came to life through three letters: TMI, or “too much information.” We turned this idea from a negative into a positive, showing that there’s no such thing as too much information. Once it’s structured, TMI can lead to endless stories, countless solutions, more human experiences, and powerful business results. This bold stance serves as the foundation to communicate how Ricoh can unlock the power of information for business success across priority industries of retail, healthcare, and finance. Language, colors, graphics, photography, and illustration were updated to bring a dynamic spirit to a typically dull corporate space.
RESULTS:
• Drove 32,982,015 million impressions
• 2,398,372 million Video Ad completions
• 100,639 Web Sessions
• 255 Content Downloads
• 2,064 Landing Page events
• 1,207 Landing Page Video completions
• 98% growth in page views of Ricoh’s Digital Solutions & Services
• 7% above average click-through rate on social media
• 48% above average click-through rate on campaign landing pages
VIDEOS
DIGITAL DISPLAY
SOCIAL
WEBSITE
MICROSITE
INFOGRAPHICS
EBOOKS