AWARDS:
Global Healthcare Campaign of the Year,
NY Festivals
AWARENESS:
Visiting Nurse Service of New York offers state-of-the-art home health care services yet suffers from a lack of brand recognition and awareness.
SOLUTION:
The campaign zeroes in on the emotional vs. the purely promotional. It brings to life that “Oh Sh*t” moment when caregivers suddenly realize they need help and don’t know where to turn.
RESULTS:
The contextual campaign ran on taxis, bus shelters
and telephone booths put VNSNY on the map and raised consideration over 30%.
PRINT ADS
VIDEO
OOH
POP
WEBSITE
BANNER ADS